The Samsung Galaxy S25 and Google Pixel 10 are both discounted pre-Black Friday – here's my expert pick

1. Phones
2. Samsung Galaxy Phones

The Samsung Galaxy S25 and Google Pixel 10 are both discounted pre-Black Friday – here's my expert pick Features By Jamie Richards published 21 November 2025

Two top tier Androids for less

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(Image credit: Philip Berne / Future) Jump to:

• UK deals
• US deals

Black Friday is basically already here, and we’re seeing deals on the best phones get better and better as the all-important date of November 28 gets closer and closer.

Specifically, we’re now seeing some nice discounts on current-generation flagship phones, and while the best iPhones rarely see any big price cuts over the Black Friday period, it’s a different story with the best Android phones.

In fact, flagships from the two biggest Android phone brands (at least in Western markets), Samsung and Google, have already been discounted. For example, you can now get the Samsung Galaxy S25 for £589 (was £799) at AO, while the Google Pixel 10 is down to an impressive £599 (was £799) at Amazon.

UK deals

Samsung Galaxy S25: was £799 now £589 at Amazon

AO has the Samsung Galaxy S25 for £589 this Black Friday season, knocking £210 off the usual asking price. With a 6.2-inch display, Snapdragon 8 Elite chipset, 12GB of RAM and three great cameras, this is a serious contender for the best value handset in its price range, and this discount is one of the best I've seen this year.

View DealGoogle Pixel 10: was £799 now £599 at Amazon

The Google Pixel 10 gets a serious £200 discount at Amazon this Black Friday, down to £599. This is a price typical of upper-mid-range handsets and a serious steal on a flagship that only came out a few months ago. The Pixel 10 sports an excellent 6.3-inch display, 12GB of RAM, a triple-camera system, and an impressive 4,970mAh battery, though its Tensor G5 chipset lags behind the competition a little.

View Deal

The Samsung Galaxy S25 is also discounted in the US, where you can get it for $674.99 (was $799.99) at Amazon. The Google Pixel 10 can be had for $699 (was $899) at Amazon.

US deals

Samsung Galaxy S25: was US$799.99 now US$674.99 at Amazon

The Samsung Galaxy S25 is also discounted in the US, at a discount of $125. It's not quite as deep a discount as we've seen in the UK, but is still a sweetener on an excellently built, Snapdragon 8 Elite-equipped smartphone with three great cameras and more AI than you can shake a stick at.

View DealGoogle Pixel 10: was US$899 now US$699 at Amazon

The 256GB Google Pixel 10 is $200 off in this early Black Friday deal, which is a bigger discount than we'd normally expect to see from a recently-released flagship phone. While this link leads to a discount on the Frost color option, all of the Google Pixel 10 models are on sale at the same price, just listed on their own pages.

View DealSamsung Galaxy S25 FE: was US$709.99 now US$534.99 at Amazon

The Samsung Galaxy S25 FE takes everything great about the Galaxy S25, bumps the screen size up, trims the specs down, and slashes the price tag. At this discounted price, this 6.7-inch phone with 256GB of storage is a clear winner against several Android rivals, and stands up well against the iPhone 16e.

View Deal

While these aren’t the biggest phone deals we’ll see this Black Friday, it’s likely we’ll see better deals coming in on these rival Android flagships as the sales season continues. And as some of the most widely available and best-equipped Android phones, both handsets are a likely choice for potential phone buyers.

With that said, there are some key differences between the two phones that could determine which is the right choice for you. Keep reading for a breakdown of which Android flagship is the best pick.

A hardware head-to-head

The Google Pixel 10 is the first base-model Pixel with a telephoto camera, with 5x relative optical zoom (Image credit: Blue Pixl Media)

When it comes to hardware, the Samsung Galaxy S25 comes equipped with more powerful internals than the Google Pixel 10, but the contest is closer when it comes to photography.

That’s because the Galaxy S25 comes with the Snapdragon 8 Elite for Galaxy chipset, considered the best of the best when it comes to Android silicon.

The Pixel 10, for comparison, comes with the Google Tensor G5 chipset, which is no slouch but can’t match the Galaxy in terms of processing speed.

However, the camera systems of each phone present a closer contest. The Galaxy S25 comes with a 50MP main camera, 12MP ultra-wide camera, and 10MP telephoto camera with 3x zoom relative to the main lens. The Pixel 10 comes with a 50MP main sensor, 13MP ultra-wide camera, and 10.8MP telephoto camera, this time with 5x relative zoom.

That puts the question down to user preference more than anything else – some would say the Galaxy S25’s 3x lens is better for portraits than the Pixel 10’s 5x lens, though the latter gives you better quality at long zoom ranges. You can check our in-depth Samsung Galaxy S25 review and Google Pixel 10 review for camera samples to help you decide.

As for build and battery, both phones are made of a combination of glass and aluminum and offer a premium look and feel. The Google Pixel 10 comes out on top in terms of battery capacity, at 4,970mAh compared to the Samsung Galaxy S25’s 4,000mAh cell.

And when it comes to software, both phones run a version of Android, so you’re looking at deep Google integration, Google's Gemini AI, and solid customization options in the settings. Samsung’s One UI 8 is well known for its expansive settings and clean layout, while the Google Pixel’s Material You design language stays close to base Android with some subtle aesthetic flair.

I’d stick with the Galaxy S25

The Samsung Galaxy S25 is my overall recommendation against the Google Pixel 10 (Image credit: Philip Berne / Future)

Personally, if I had to choose between these two Android flagships this Black Friday, I’d go with the Samsung Galaxy S25.

Its more powerful chipset makes this phone a better choice as a long-term investment – I’m a big advocate of using your phone for as long as possible, so the Snapdragon 8 Elite seems like the best option for forthcoming software updates.

Additionally, Samsung has proven time and again that it knows how to get the best from a mobile camera system, and the Galaxy S25 is no exception.

However, I’m also a big advocate for big batteries, so the Google Pixel 10 is a tempting alternative. With that said, I find myself feeling like 3x zoom is more useful overall than 5x zoom, and the less powerful Tensor G5 chipset would be a worry in later years of use.

So, of the two, my recommendation is the Galaxy S25 – but this also depends on price point, but solid discounts on the Pixel 10 make is rather appealing. In general, both phones are very good so you can't go wrong getting either at a cut price.

Shop more of today's best US Black Friday sales

• Amazon: 45% off TVs, AirPods, air fryers & vacuums
• Apple: iPads, AirPods & MacBooks from $119
• Best Buy: $1,000 off TVs, laptops & headphones
• Dell: laptop deals from $249.99
• Home Depot: 40% off appliances, furniture, grills & tools
• Lenovo: 45% off laptops & tablets
• Lowe's: up to 30% off appliances, holiday decor & tools
• Samsung: up to $2,000 off appliances, TVs & phones
• Target: 40% off Christmas decor, clothing & furniture
• T-Mobile: up to $1,100 off latest iPhone 17
• Walmart: furniture, cheap TVs & vacs from $69
• Wayfair: 54% off Christmas, furniture & decor

Shop more of today's best UK Black Friday sales

• Amazon: up to 66% off tech & essentials
• AO: up to £500 off Dyson, Bosch & Hisense
• Argos: up to 50% off appliances, tech & toys
• Boots: save on 1,000s of beauty products
• Currys: deals on Ninja, Shark & Lenovo
• Dell: laptops from £279
• Dyson: up to £550 off vacuums
• EE: Switch 2 bundles from £20/month
• John Lewis: up to 50% off tech & fashion
• Lego: sets & accessories from £2.99
• Samsung: deals on appliances & phones
• Very: up to 40% off tech, toys & fashion

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Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. TOPICS Samsung Black Friday Google Amazon CATEGORIES Samsung Galaxy Phones Google Pixel Phones Jamie RichardsSocial Links NavigationMobile Computing Staff Writer

Jamie is a Mobile Computing Staff Writer for TechRadar, responsible for covering phones and tablets. A lifelong tech-obsessive, Jamie began his writing career as a music blogger before studying journalism at Goldsmiths College, and joined TechRadar in 2024. He thinks the iPhone 5S is the greatest phone of all time, but is currently an Android user.

As well as reporting on the latest in mobile hardware, software, and industry developments, Jamie specialises in features and long-form pieces that dive into the latest phone and tablet trends. He can also be found writing for the site's Audio and Streaming sections from time to time, or behind the decks as a DJ at local venues around London.

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