It has become a necessary stop for visitors to the mountain town — a photo snapped while standing in front of the iconic Banff sign.
The two-metre-tall sign was installed along Mount Norquay Road, near the entrance to the town, in 2017.
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The Banff sign was moved because of concerns over too many people stopping along Mount Norquay Road to take photos of the sign, causing concerns about pedestrian safety and traffic backups.
Global News
But with so many people stopping to get their picture taken, it had become a traffic hazard, prompting the town to look for a new place for the sign that was safer for both pedestrians and motorists.
Story continues below advertisementOn Thursday, the sign was unveiled at its new location near the Banff train station on Mountain Goat Lane.
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Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day. Sign up for daily National newsletter Sign Up By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy.“We really wanted to move it to a more pedestrian-friendly area,” said Banff Mayor Corrie Dimanno.
“Now it’s got this new home by the train station which will be safety for folks to take photos and linger around and enjoy the views.”
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On Thursday, the Banff sign was unveiled at its new location near the Banff train station.
Global News
The movement of the sign is also part of a broader plan to redevelop the area around the train station into a community park and transit hub with construction of the park expected to be completed in the spring of 2026.
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Safety concerns force Banff town council to look at options for popular attraction
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